Barbie is committed to shining a light on empowering
role models past and present in an effort to inspire more girls.

Join the conversation. Share your role model using #MoreRoleModels

IMAGINING SHE CAN BE ANYTHING IS JUST THE BEGINNING.
ACTUALLY SEEING THAT SHE CAN MAKES ALL THE DIFFERENCE.

86% of mums surveyed are worried about the kind of role models their daughters are exposed to.* That's why Barbie continues to showcase examples of inspirational women. From Sheroes to Inspiring Women, meet our latest Barbie role models–all extraordinary women we've honoured with a doll in their likeness.

#MoreRoleModels

 
share

Share

Share a picture or story of who inspired you on social media with the hashtag #MoreRoleModels.

 
inspire

Inspire

Inspire a girl in your life with dolls that will spark their imagination.

 
follow

Follow

Follow our Barbie social channels for updates on future role models throughout the year.

*According to a 2018 online survey with U.S. moms, commissioned by Mattel and conducted by market research company OnePoll. 

mattel
XXXX
dev
left
s5Z2MyOlF46r3PXZUl9hPiwU2cYK

Tagging Block